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World Media 2006: Greater China

China is now the world's fastest-growing economy and the hottest advertising market, while Hong...'s before we even begin to factor in two other important regions of Greater China, Hong Kong and Taiwan ... that will ultimately be reabsorbed into Greater China, Taiwan continues its de facto existence as a prosperous ... Some analysts believe that China will become the second-largest advertising market in the world ...

World Media 2007: Greater China

The People's Republic of China may be undergoing an economic miracle, but it cannot dismiss...Ad agency bosses tend to lose all sense of perspective when they contemplate China - which ... the world's largest user of coal, China has now become the second-largest oil consumer after the US ... momentum. However, a small but growing band of China sceptics point out that, while China has two stock ...

The World: Shanghai - Publicis Groupe buys Chinese comms company

, Communication Central Group. It will be rebranded as Digitas Greater China, as part of the deal....Neil Runcieman, the founder of CCG, will become the president and managing director of Digitas Greater China. The company employs 200 people, and has offices in Shanghai, Hong Kong, Beijing and Shenzhen. Its clients include Unilever, Bank of China, Intel and Philips. Maurice Levy, the chairman ...

Ketchum's Kopp warns against limiting social media

HONG KONG - Following Ketchum Greater China's 30th anniversary, digital strategist Cynthia Chan...During his interview, Kopp said that social media in China is rooted in social forums like BBS ... s in China as an example , Chan said that online activities triggered by social media can easily translate to offline activities. Studies have also shown that the Chinese have a greater willingness to trust ...

AnalogFolk loses a second partner

employer, Isobar, where she will take a senior role based in Greater China.

AnalogFolk loses a second partner

previous employer, Isobar, where she will take a senior role based in Greater China.

BORDER LINES: Ludgate picks up scmp.com PR

and information in Greater China. The appointment followed a five-way pitch against Edelman, Fleishman...HONG KONG: Ludgate Asia has won a brief from scmp.com, the online version of Hong Kong English language newspaper the South China Morning Post, to promote it as the leading source of news and information in Greater China. The appointment followed a five-way pitch against Edelman, Fleishman ...

The World: Insider's view - China

. For the greater part of their time in high school, these children must perform to ensure they qualify ... topics are published all over China and read by millions of young people. MSN hosts millions of private ... messages; and another revolution is looming - China will embrace 3G communication at the end of the year ...

China: Middle kingdom myths

Doing business in China isn't all it's made out to be. Mark Johnson reveals some...focus on impossible timescales, inefficient labour and awful margins." The TBWA\Greater China chairman ... operating in China for a number of years in an effort to paint a clearer picture of market realities ... and ad agency is growing. But Neil Hardwick, the Publicis China chief executive, says: "The figures ...

Publicis swallows large Chinese digital agency

LONDON - Publicis Groupe has acquired China's largest independent interactive marketing agency...The acquisition of the 200-strong agency, which will be rebranded as Digitas Greater China ... , chief executive officer of CCG, will become president and managing director of Digitas Greater China ... officer of Publicis Groupe, said: Digitas expansion into China through the creation of Digitas Greater ...

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