Search results for Greater China

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Ogilvy names senior executives for China

19 Nov 2002 | by Staff,

of Ogilvy & Mather Greater China. Song said: "After WTO, the Greater China market is more and more open ... members across the Greater China sub-region." Greater China covers the mainland China market, as well ... Ogilvy's parent company WPP Group has been expanding its operations in China, most recently taking ...

Converso urges greater tracking of effectiveness

12 Jan 2004 | by Staff,

LONDON - The majority of advertisers are failing to track the effectiveness of their direct response ads, according to a survey conducted by call handling specialist Converso.

DIRECT: BHWG poised for greater focus on creative output

01 Jun 2000 | by IAN DARBY

greater emphasis on creative output across DM and e-commerce activity....Barraclough Hall Woolston Gray (BHWG), the UK s third-largest DM agency, is restructuring to place greater emphasis on creative output across DM and e-commerce activity. The agency is splitting its 60-strong creative department into two under the leadership of creative directors Kim ...

EDITORIAL: Greater synergy is a real client benefit

11 Jul 2003

of the need within communication groups for greater synergy between the disciplines. The AMV group's success ...

DIRECT: Converso urges greater tracking of effectiveness

08 Jan 2004

The majority of advertisers are failing to track the effectiveness of their direct response ads, according to a survey conducted by call handling specialist Converso.

US DMA set for greater international focus

07 Aug 2001 | by Sylvia Westall,

LONDON - The US Direct Marketing Association has joined the Federation of European Direct Marketing Associations in order to increase its members' international market opportunities and representation in Brussels and Strasbourg.

OgilvyInteractive forms mobile partnership for China

13 Jun 2003 | by Staff,

venture to develop opportunities in mobile communications in China....consumers. The two hope to take advantage of the nearly 250m mobile subscribers in China with 5m being added ... marketing has great potential for marketers and brands in China and our aim is to ensure that this medium ... range of wireless applications and devices to generate a space for brands to exist. In China, this is a ...

DMA calls for greater information about electoral roll implications

15 May 2002 | by Claire Billings,

LONDON - The Direct Marketing Association is to urge for the provision of greater information

OFT opens up franking market to allow greater competition

21 Jun 2005 | by by Julia Pearlman

of franking machines and their maintenance in a move that will allow greater competition and choice for third

More frequent email shots equal greater opt-outs

05 Dec 2006 | by by Daniel Farey-Jones

LONDON - Clients could be annoying their customers into opting out of receiving marketing emails by sending them out too frequently, according to the latest DMA Email Benchmarking Survey.

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