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WPP increases investment in China's digital industry

in the financing round. WPP has marked Greater China, which is currently its fourth-largest market, generating ... in the parent company of Moment Systems, a digital advertising measurement firm in China. It also ...

Publicis Groupe in Chinese acquisition to service Nestlé

BEIJING - Publicis Groupe has strengthened its hold on its Nestlé account in China by acquiring...and has been made Greater China director on the Nestl account. G4 was launched in 2009 and has 28 staff ... ,700 people in China, in more than 50 cities. ...

WPP makes further moves into BRIC markets

Holdings, a BVI (British Virgin Islands) company with major interests in China....that Greater China, a region the group had been committed to for more than 20 years, remained one ... an estimated 12,000 people across Greater China. Moment Systems was founded in 2006 in the Chinese capital ... , with growth in May of almost 13%. WPP indicated that Asia Pacific growth had been driven by Greater China ...

WPP's Wunderman to acquire majority stake in Singapore digital agency

, including shopper marketing agency DPI in Greater China, and a minority stake in Leaping Smart Holdings , which controls the parent company of Moment Systems, a digital advertising measurement company in China. ...

Isobar picks up global Sprite digital account

North America (US and Canada), AgenciaClick Isobar (Brazil), Wwwins Isobar (Greater China) and Isobar ...

Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'

Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first...The Sony Ericsson A8i supports China Mobile's SCMDA network and WLAN connection, and links with China Mobile s entertainment download service, so users can download local music to the device using its TrackID music function. Berton Norberg, president and chief executive of Sony Ericsson said: "China ...

Red Bull seeks agency to make arts impact

Red Bull is approaching agencies for creative ideas as the brand looks to make greater strides

Diageo makes landmark Chinese spirit acquisition

Diageo is taking a majority stake in one of China's biggest spirits companies, Sichuan Chengdu...The Guinness and Johnnie Walker owner has been granted regulatory approval to take control of Quanxing, which owns ShuiJingFang, one of China's best-known baijiu spirits. Diageo's move is significant, as it marks one of the few times a foreign company has been allowed to take control of a Chinese ...

Volvo appoints Arnold as lead global creative agency

Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide

GLA calls Olympics ad pitch

The Greater London Authority is holding a pitch ahead of appointing an agency to raise awareness...service integrated into the content offering. The GLA is the top-tier administrative body for Greater ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.