China's refrigerator magnate
01 Jul 2003 | by McKinsey Quarterly
Zhang Ruimin, CEO of the Haier Group--the Chinese company that is the world's fifth-biggest maker of white goods--describes his plan to create a global brand.
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Branding cars in China.
01 Oct 2003 | by Jason Hoffe, Kevin Lane, and Victoria Miller Nam
For consumers in China, the meaning of a car's brand can be as important as tangible performance...In China's rapidly evolving car market, buyers place a higher value on intangible attributes, such as brand leadership and an aura of success, than on practical matters, such as fuel efficiency ... and marketing capabilities. As China's markets evolve, car companies will need to pay close, ongoing attention ...
Clients demand greater investment in digital research at Big Digital Debate
23 Nov 2010 | by Ian Darby
Advertisers have called for greater investment in research from media owners and agencies to help
Tesco pinpoints US, India and China as growth markets
31 May 2011 | by John Reynolds
Tesco has earmarked China, India and the US as its three target growth markets and is expected
UK youth lead Europe in mobile web use
14 Jan 2011 | by Ed Owen
and China, according to new figures from Nielsen....The research compared young people's smartphone use in eight countries - India, Russia, China, Germany, US, UK, Spain and Italy. With 20% of young people aged 15-24 using the internet from a mobile ... , and the trend seems to point to ever-greater time spent on the web using mobile devices, if the products ...
China to join top three global ad markets in 2012
08 Mar 2011 | by Campaign Asia
CHINA - China will overtake the UK and Germany to become one of the top three global ad markets...China's advertising spend is forecast to grow 12.5% at current prices in 2011 and 14.5 per cent ... performance of its television sector, expected to generated over US$10bn in ad revenue in 2012, China ... , followed by Germany (7.3%), China (currently 7%) and the UK (6.6%). China's internet sector is forecast ...
Publicis Groupe revenues climb 7.5% to €1.4bn
20 Oct 2011 | by Sara Kimberley
. Asia Pacific was the second-highest growing region, up by 13.2% to 171m, with Greater China and India ... markets in 2011, with the exception of China. Having estimated global growth at 4.1% in July, it revised ...
BRIC Report: Top 10 outdoor advertisers
06 Jun 2011 | by Staff
The top 10 outdoor advertisers in Brazil, Russia, India and China (2009)....advertisers China Advertiser Outdoor expenditure RMB (m) China Mobile Telecom 446.6 China Telecom Group 425.2 Tinghsin International 298.9 China Unicom 238 ... .8 Bank Of China 138.8 Guangdong Jiaduobao Drink Food 136.2 Source: CTR ...
BRIC Report: Top 10 newspaper advertisers
06 Jun 2011 | by Staff
The top 10 newspaper advertisers in Brazil, Russia, India and China (2009)....expenditure Top 10 newspaper advertisers China Advertiser Newspaper expenditure RMB (m) China Mobile Telecom 1,414.6 Suning Electric 1,342.1 Evergrande Real Estate 1,071.4 Gome Electrical 1,071.1 China Telecom Group 577 ...
BRIC Report: Top 10 television advertisers
06 Jun 2011 | by Staff
The top 10 television advertisers in Brazil, Russia, India and China (2009)....expenditure Top 10 televison advertisers China Advertiser TV expenditure RMB (m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
