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to define insight are all raised by industry experts during a lively Greater Insight round-table discussion ... . 'We have recruited experts in sewage plant technology in China from forums. They have been delighted ...
Vuitton's biggest customers are Chinese, while Greater China represents 28% of sales for Swatch, 22 ... Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal ... -competitive market in the world,' he says. While the rewards for those who manage to crack China can be colossal ...
Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past 10 years. This has resulted in market research and intelligence agencies exploring a wider variety ... and instrumentation products in Russia or China are happy to buy products that last 18-24 months, whereas ...
using as broad a range of sources as is feasible. In last year's Greater Insight supplement, a few ... . Twice the time. Twice the cost', gaining greater insight is a bit more complicated than simply asking ... on these services and products need greater persuasion than Amazon vouchers to while away their spare time filling ...
The web can be a cost-effective and efficient medium for information-gathering, but researchers must take steps to ensure that consumers can interact with surveys without getting bored.
Changes affecting the media landscape mean the future is far from certain. However, an analysis of the forces at play shows how research can continue to help with the challenges that lie ahead.
Encouraging consumers to provide feedback on their experiences requires greater flexibility
greater levels of knowledge, collaboration, opinion, expertise and advice. At Virtual Surveys, a key ...
of experts from the industry to join Marketing's Greater Insight round-table discussion. Over lunch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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