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to strengthen its fortunes in China....with everything from fridges to air-conditioning units. The culmination of the sponsorship in China is a primary ... stores in China, including a sole outlet in Beijing. Although, Team GB has fewer medal chances ... greater number of partners than it did four years ago. ...
week's 'made in China' story....' who have been rolled out by the media to tell us how much damage is being done to 'brand China ... no impact on 'brand China' because 'brand China' does not exist. A tougher question is whether the recent stories of product withdrawals will have an impact on the consumption of goods made in China. Two ...
Hewlett-Packard is shifting the emphasis of its advertising away from individual products to emphasise how it can help consumers, following the promotion of Neta Tully to UK marketing director.
LONDON - The majority of advertisers are failing to track the effectiveness of their direct response ads, according to a survey conducted by call handling specialist Converso.
The Greater London Authority has appointed Circus to work alongside Soul on a campaign to promote
The Greater London Authority has picked Soul to create an ad campaign promoting reductions
Procter Gamble is allocating greater resources to its co-marketing efforts with retailers
greater emphasis on creative output across DM and e-commerce activity....Barraclough Hall Woolston Gray (BHWG), the UK s third-largest DM agency, is restructuring to place greater emphasis on creative output across DM and e-commerce activity. The agency is splitting its 60-strong creative department into two under the leadership of creative directors Kim ...
The majority of advertisers are failing to track the effectiveness of their direct response ads, according to a survey conducted by call handling specialist Converso.
Most organisations today are becoming brand-centric. The language may change from one company to another, but whether it's brand values, brand personality or brand identity, marketing departments are focusing on it.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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