Click on a filter below to refine your search.
China has become the world's second-largest economic market, according to the International ... ). IMF figures show that the US has PPP of 20.8 per cent; China in second place scored 12 per cent, while Japan took third place with 7.4 per cent. This provides China with a very solid ...
China has become the world's second-largest economic market, according to the International ... ). IMF figures show that the US has PPP of 20.8 per cent; China in second place scored 12 per cent, while Japan took third place with 7.4 per cent. This provides China with a very solid ...
The International Herald Tribune sent a carton of fortune cookies to "share our good fortune" - circulation gains - to its advertiser targets.
China is a traditional media market, where TV and print ads rule. And it can be a frustrating place for advertisers, Tom Doctoroff reports. The peculiarities of China's media landscape ... , China is still a mass market: the 30-second TV ad still rules and will continue to long after today ...
To say there has been a drive by western media into mainland China is an overstatement. It ... that the current potential for growth in China for foreign media owners is restricted. So the big players ... pass through the authorised government distributor - the China National Publication Import 4 ...
and marketing programmes. However, the 2004 Employer Branding Survey in Greater China found a majority ... on research and market data that we have collected through a variety of client projects in the Greater China ...
, meanwhile, launched local search engine Yisou.com in China. This is just one of the arenas where Microsoft ... of the primary functions of the internet since its birth. In China, about 62 per cent of internet users use a ... million internet users in China stated that they found new sites from search engines. Although we do ...
to having a greater understanding of your customers and their behaviour. Further to these direct marketing ...
to having a greater understanding of your customers and their behaviour. Further to these direct marketing ...
Much has been written, even some by myself, about how technology companies have ruined CRM for us all through the aggressive promotion of systems to companies that didn't know they needed them. Recently, I was reminded how a large local utility had installed a famous call centre management system and...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
