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Special Report: China - Brands to watch

18 Feb 2005

and so will its brands. - Tom Doctoroff is the chief executive of JWT Greater China. CHINA'S MOST ... Local brands didn't exist in China before the late 90s. Of course, trademarks - often ... appliances and apparel). Reported rises in market share are often flights of fancy in China. Yet ...

Kellogg dishes up a greater role for H&K

12 Dec 1997

public relations over the past few years, picking up accounts in France, Italy, China and Australia ...

Coors puts greater emphasis on PR

17 Jul 1998 | by NICOLA TYRRELL

US beer manufacturer Coors Brewing International has hired 360 Degrees Communications to handle trade and consumer PR in the UK for its lager brand Coors Extra Gold.

Baars Kaas plans to make cheese greater

25 Apr 1997 | by JOHN-PIERRE JOYCE

Dutch cheese manufacturer Baars Kaas is pouring pounds 300,000 into a communications programme designed to boost its corporate recognition across five European countries.

WPP buys again in China

26 Oct 2007 | by Staff

with fast growing markets and sectors. The group also invested in China Broadband Capital Partners, the venture capital outfit behind the impending launch of MySpace in China at the end of August. In July ... it invested in China Broadband Capital Partners, a Beijing-based investor in the technology and media sectors ...

Mindshare China scoops L'Oreal China media account

27 Oct 2010 | by Benjamin Li

SHANGHAI - Mindshare China has scooped the L'Oreal business from its incumbent agency Optimedia...Steven Chang, CEO of Zenith Optimedia China, confirmed the news, saying that they were notified by the client earlier this week. For years, L'Oreal has held one of the biggest ad accounts in China ... called a number of pitches in China over the past two years. In July 2009, L'Oreal China pitched its TV ...

The World: Moscow - New bill puts greater restrictions on advertising

03 Mar 2006

The Russian Duma has passed a bill reducing TV advertising, placing greater controls on outdoor

THIS WEEK: Why visits could give marketers greater insight

05 Sep 1996 | by NIGEL CASSIDY

One of the more bizarre company visits I ve made recently was to a spanking new, world-class nappy factory. It was set on a windswept plain - and run with awesome efficiency by a near skeleton staff of hand- picked managers, who gave every appearance of being ready to jump off the Humber Bridge if the...

Coca-Cola most effective Olympic brand in China

19 Aug 2008 | by Staff

within China..... The index measures the entire marketing performance within China of brands before, during and after ... as a rare opportunity to position Coca-Cola as China's most aspirational brand. Coca-Cola is winning ... of the creative treatments of Olympics advertising in China, media spend and measurement of China's TV audiences ...

Pressure grows on Burberry as brand plans China move

27 Nov 2006 | by by Staff

as it considers closing one of its UK factories to shift production to China....in Wales to China, where factory costs are much lower. The move would mean the loss of 300 UK jobs ... the world, with new stores opening across the US and Europe, as well as targeting China and Asia. Burberry ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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