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Research for the Greater China region....Pabaru will be based in Hong Kong and run Nielsen Consumer Research teams in Hong Kong, China and Taiwan. He will report to Mitch Barns, who is president of the Nielsen Company in Greater China ... the consumer research team bring greater clarity on clients' markets and provide clients with deeper ...
Vuitton's biggest customers are Chinese, while Greater China represents 28% of sales for Swatch, 22 ... Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal ... -competitive market in the world,' he says. While the rewards for those who manage to crack China can be colossal ...
HONG KONG: US pharmaceutical giant Eli Lilly has moved its Asia Pacific corporate HQ from Singapore to Hong Kong in a bid to extend its reach into Greater China. Product PR for the drug manufacturers' range of OTC drugs is being stepped-up in China where Eli Lilly is looking to launch new ...
's Olympics campaign in less than a year, after DDB and Young & Rubicam. But Gary Tse, the DraftFCB Greater China chief executive, said: "What's happened is in the past. I have complete confidence in delivering a ...
Zhang Ruimin, CEO of the Haier Group--the Chinese company that is the world's fifth-biggest maker of white goods--describes his plan to create a global brand.
SHANGHAI: BBH China has officially parted ways with LG Electronics, having handled global campaigns...2007, BBH China has produced a number of global campaigns for LG, and helped launch several new products from its range. Arto Hampartsoumian, CEO of BBH China, said there were no hard feelings about ...
LONDON - HSBC has joined forces with the China Golf Association in an attempt to develop the game...: "Golf in China has enormous potential and the HSBC Future Champions Tour has been designed to try ... Ning, deputy chairman and secretary general of China Golf Association, said: "The future for golf in China is shaping our very own stars to be at par with the world's leading golfers, and the HSBC Future ...
as part of a joint venture which aims to open 300 stories in north east China....under a joint venture between Whitbread PLC and the Beijing Hualian Group -- a leading retailer in China with annual revenues in excess of 1.3bn. This is Costa's second joint venture in China and extends the brand ... has always been to develop several different markets in China, to fully capitalise on the vast ...
China must connect with its emotional past if it is to develop a distinctive brand language.... The recent furore over the fake Apple stores in China served to highlight a simple truth. China ... and a dollop of western minimalist graphics. The brand identity language of China is as yet un ... for its goods then it will have to do better. If China wants to take brand lessons from the west ...
as China Southern Airlines asks the agency to improve its frequent flyer programme....China Southern is the country's largest airline and flies to around 20 international destinations ... Kai, vice-president and senior economist of China Southern, said: "Being Carlson Marketing's first major client in China, we believe it's a great opportunity for China Southern Airlines to improve our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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