Search results for Greater China

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Marketing in China: Taming the dragon

Vuitton's biggest customers are Chinese, while Greater China represents 28% of sales for Swatch, 22 ... Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal ... -competitive market in the world,' he says. While the rewards for those who manage to crack China can be colossal ...

Michael Phelps signs groundbreaking deal with Mazda in China

LONDON - Olympic swimmer Michael Phelps is to become the brand spokesman for Mazda in China...will be created by D3, an advertising division of DMG, and will be unveiled in the first half of 2009 in Greater China. Phelps said: "The people of China have been very supportive of me and my efforts to help ... looking forward to working with DMG and Mazda on my first automotive campaign in China." Dan Mintz, DMG ...

Renault-Nissan to integrate PR and marketing functions

to achieve greater consistency across promotional activity.

APG Creative Strategy Awards - Volkswagen 'website relaunch' by Tribal DDB London

LONDON - How VW redesigned its website, resulting in greater consumer satisfaction ratings.

General Motors to remove GM logo from all future cars

LONDON - General Motors is to remove its logo from future models to place greater emphasis on its

Sector Insight: Motorcycles and scooters

European brands are taking a greater share of the UK market as the depreciation of sterling causes...an important tactical channel and price comparison websites have given smaller companies greater visibility ... , motorists have also become decreasingly knowledgeable on home maintenance and servicing meaning a greater ...

Nissan shifts marketing budget to experiential projects

traditional advertising, towards a greater emphasis on experiential marketing.

Hyundai and Kia to develop separate identities

brand Kia to achieve greater standout in the UK market.

Vauxhall plans ad push to build on football ties

nations international football teams, as it looks to develop a greater emotional connection with consumers.

AA kicks off £33m creative and DM pitch

-the-line creative accounts with a view to consolidating them into one agency and placing greater emphasis on direct

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.