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China is moving from cheap copies to innovative brands of its own, and is ready to challenge those...From an era of blindly following and aspiring to Western brands, China is fast developing its homegrown international brands. And they will pose a much greater threat to the Western world than cheap products "made in China". Despite horror stories about the quality and safety issues of products made ...
with fast growing markets and sectors. The group also invested in China Broadband Capital Partners, the venture capital outfit behind the impending launch of MySpace in China at the end of August. In July ... it invested in China Broadband Capital Partners, a Beijing-based investor in the technology and media sectors ...
into China and the Pacific Rim....and supermodel Claudia Schiffer, has highlighted China as a potential growth area and is hoping to build ...
as it considers closing one of its UK factories to shift production to China....in Wales to China, where factory costs are much lower. The move would mean the loss of 300 UK jobs ... the world, with new stores opening across the US and Europe, as well as targeting China and Asia. Burberry ...
Kangol is to expand into China. The clothing brand will open 55 stores in the next few years
China creative assignment as it attempts to build a presence in the country....This comes eight months after Fila China's exclusive trademark rights were acquired by Belle International Holdings. "BBH China is something of a hybrid agency, with an international perspective and a strong local understanding," Jeffery Ma, a Fila China spokesman, said. Christine Ng, BBH China ...
Reebok China has handed Mediaedge:cia its media planning and buying account as the sports...Reebok opened its first standalone shoe store in Beijing in October 2004, ahead of the NBA's first games in China. In 2004, Reebok signed a sponsorship deal with the Houston Rockets' Yao Ming (pictured), the Chinese basketball player who was sponsored by Nike in his first NBA season. ...
, and China, who are challenging for the cup. In the ad, Wagner is shown sleeping at the US training camp ... executions, one lasting 60 seconds and the other 30 seconds. It will run in China starting this week ... with the China Football Association earlier this year and will sponsor the men's and women's national teams ...
Nike has moved its Chinese creative advertising account out of JWT and into Wieden & Kennedy.
Nike has called a creative review in China. Five agencies are thought to be involved, including...Publicis and Nitro, roster agencies for Nike in some Asian and European markets, will also be involved, along with DMG and the incumbent, JWT, which was handed the China account in 1997. Nike has already received agency credentials and it is expected to start pitches at the beginning of next month. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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