Should a drink's calorific content be given equal importance to ABV?
14 Jul 2009 | by staff
A recent report on public health says that greater prominence should be given to the calories we
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Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin.....' The greater the extent to which brands manage to do this successfully and consistently, the more ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
budgets, they have excelled in delivering stand-out for their brands. With a greater emphasis ... off to Brazil and China, Sheard has a packed schedule. Advice: 'Grab every opportunity. In my ... 'll be greater pressure on marketers to think tactically and focus on the short term. The key to delivering ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ... 25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ... Tencent/QQ 17,992 19% 5 38 Agricultural Bank of China 17,867 6 ...
Findus appoints Driven to advertising account
12 Aug 2009 | by Matt Williams
driven to take the brand on to greater things." ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
powerful than ever.' BRIC: BRAZIL, RUSSIA, INDIA AND CHINA While domestic economic news might ... Yueh, director of the China Growth Centre and a fellow of economics at Oxford University, threw enough stats at delegates to leave them wide-eyed. At current growth rates, China's economy is doubling ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
to bring greater flexibility, dynamism and innovation to the communications process. This trend is reflected in the pages of Marketing this week. As we reveal, both British Gas and Nestle are handing greater ...
Apple usurps Google as most valuable global brand
09 May 2011 | by Ed Owen
Marlboro 67,522 9 -1 China Mobile 57,326 10 -1 GE 50,318 ...
Starbucks partners with Tata for India launch
14 Jan 2011 | by Magz Osborne
in sampling and trial," says Lyons. Schulz compared Starbucks potential in India to that of China, where ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
at the IoD have been telling businesses around the country, brands will have to explore markets such as China ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
