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Vuitton's biggest customers are Chinese, while Greater China represents 28% of sales for Swatch, 22 ... Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal ... -competitive market in the world,' he says. While the rewards for those who manage to crack China can be colossal ...
and so will its brands. - Tom Doctoroff is the chief executive of JWT Greater China. CHINA'S MOST ... Local brands didn't exist in China before the late 90s. Of course, trademarks - often ... appliances and apparel). Reported rises in market share are often flights of fancy in China. Yet ...
BEIJING - Publicis Groupe has strengthened its hold on its Nestlé account in China by acquiring...and has been made Greater China director on the Nestl account. G4 was launched in 2009 and has 28 staff ... ,700 people in China, in more than 50 cities. ...
and chief executive of Greater China, thinks CEPA opens new avenues. "CEPA means JWT can set up a conflict ... China's triple whammy - more than one billion consumers, an expanding middle class and mounting ... , for the first time. During the next four decades, China will overtake Japan and, eventually, even the US ...
's global review. Meanwhile, MindShare has picked up the company's Greater China account, while Group M ...
Kellogg is axing its Have you forgotten how good they taste ads, aimed at winning adults back to its corn flakes, to go for a more aggressive image for its flagship brand.
to put your feet, Lowe China's Addison James writes...., where the bill for 27 came to the equivalent of a Mr Chow's entree. China's not all plain sailing ... , since you ask." The creative work in China is probably the biggest challenge. It's not that it ... -driven, clients, not agencies, are pushing for idea-driven differentiation. China's ad industry is a balancing ...
As the nation meets new opportunities and challenges, China's advertising creative is becoming more...This piece is a chance for me to showcase some of the hottest creative work coming out of China. I ... in China's rapidly changing advertising market. China's long-awaited entry to the World Trade ... to grow in China, and for us to continue to produce work that will turn the heads of any discerning ...
with fast growing markets and sectors. The group also invested in China Broadband Capital Partners, the venture capital outfit behind the impending launch of MySpace in China at the end of August. In July ... it invested in China Broadband Capital Partners, a Beijing-based investor in the technology and media sectors ...
Coca-Cola has shortlisted DMB s Mindshare operation.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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