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and so will its brands. - Tom Doctoroff is the chief executive of JWT Greater China. CHINA'S MOST ... Local brands didn't exist in China before the late 90s. Of course, trademarks - often ... appliances and apparel). Reported rises in market share are often flights of fancy in China. Yet ...
Doing business in China isn't all it's made out to be. Mark Johnson reveals some...focus on impossible timescales, inefficient labour and awful margins." The TBWA\Greater China chairman ... operating in China for a number of years in an effort to paint a clearer picture of market realities ... and ad agency is growing. But Neil Hardwick, the Publicis China chief executive, says: "The figures ...
Nokia is one of the biggest-spending companies in Asia-Pacific, investing $100 million annually. Its media buying and planning is run by ZenithOptimedia. Nokia divides the region into Greater China and South-East Asia-Pacific, and may be considering appointing separate agencies to handle the two briefs. ...
Hewlett-Packard is shifting the emphasis of its advertising away from individual products to emphasise how it can help consumers, following the promotion of Neta Tully to UK marketing director.
Dale joined Motorola four years ago. He was responsible for the brand's advertising, its recent collaboration with David Beckham and the Motorola Red campaign, a partnership with Bono's Red brand. His role is being handled by the company's senior vice-president and business general for Greater China Bruce Brda ...
to put your feet, Lowe China's Addison James writes...., where the bill for 27 came to the equivalent of a Mr Chow's entree. China's not all plain sailing ... , since you ask." The creative work in China is probably the biggest challenge. It's not that it ... -driven, clients, not agencies, are pushing for idea-driven differentiation. China's ad industry is a balancing ...
Google's potential exit from China has been welcomed outside the country, but is likely to have...that other foreign tech brands operating in China can also expect a heightened level of scrutiny from their audiences back home'. Last week, Google revealed it would stop censoring its search results in China ... giant exiting the world's largest internet market. Outside China, Google's move drew a positive ...
Adspend in China is growing at an impressive rate. The Sars outbreak slowed the rate of increase...of the year, mainland China motored ahead almost regardless. It's no wonder China gets Sir Martin Sorrell so excited. According to Nielsen Media Research, adspend in China increased by 42 per cent to $17 billion ... China, says. Ironically, in contrast to more mature markets such as Singapore and Hong Kong ...
Although everything is still state-owned in China, entry for media owners is no longer reliant...China is on course to become the world's second-largest economy and the world's largest economic power by 2041 - four decades after its WTO entry. At the start of 2005, China's population hit 1 ... - China's first in nine years - to help cool things down. Everything is state-owned in China, inspiring ...
China Telecom is to use 93½ PR to launch the company in Europe....The firm is the biggest telco in China and plans to position itself to Western firms ... will be promoting both the coverage and reliability of China Telecom's services,' said 93½ founder and CEO Wahida Ashiq. ‘Big firms can't afford for their systems to be compromised or interrupted, and China ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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