HP plans greater customer focus
08 Dec 2004
Hewlett-Packard is shifting the emphasis of its advertising away from individual products to emphasise how it can help consumers, following the promotion of Neta Tully to UK marketing director.
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Omnicom set to raise China profile with agency link-up
09 Jun 2006 | by by Sarah Woods
has a large presence, and give the firm a greater local expertise. Citic has played a role in China ... Group, will cement a merger of DDB China with Beijing Guoan Advertising Corporation. The new ... is also director of the China Advertising Association. The agency will be based in Beijing ...
China Telecom calls media pitch in China
04 Mar 2011 | by Benjamin Li
BEIJING - China Telecom has called a media agency pitch in China, putting the one year incumbent...are scheduled for next week. China Telecom conducts annual agency reviews according to their company policy ... said that China Telecom has not been as successful as its main rivals. Last year, China Unicom performed well due to the iPhone (and iPad), and China Mobile relies on its huge 2G consumer base ...
World Media in 2005: China
11 Mar 2005
Although everything is still state-owned in China, entry for media owners is no longer reliant...China is on course to become the world's second-largest economy and the world's largest economic power by 2041 - four decades after its WTO entry. At the start of 2005, China's population hit 1 ... - China's first in nine years - to help cool things down. Everything is state-owned in China, inspiring ...
Unicom to sell Apple's iPhone in China
28 Aug 2009 | by Jacquie Bowser
LONDON - Mobile operator China Unicom has struck an exclusive deal with Apple to start selling...State-owned Unicom, which is China's second-biggest mobile carrier, signed a three-year deal ... iPhones brought in from other markets are in use in China. Chang Xiaobin, Unicom chairman and CEO, said at a news conference: "We believe China Unicom's high-speed mobile broadband network, coupled ...
OgilvyInteractive forms mobile partnership for China
13 Jun 2003 | by Staff,
venture to develop opportunities in mobile communications in China....consumers. The two hope to take advantage of the nearly 250m mobile subscribers in China with 5m being added ... marketing has great potential for marketers and brands in China and our aim is to ensure that this medium ... range of wireless applications and devices to generate a space for brands to exist. In China, this is a ...
Planet 3 relaunches to meet greater mobile ad demand
20 Nov 2007 | by Andrew McCormick
LONDON - Mobile operator 3 is set to relaunch its portal Planet 3 to meet the increasing demand from brands for mobile advertising.
China overtakes US as world's biggest internet user
25 Apr 2008 | by Nikki Sandison
LONDON - China has overtaken the US as the country with the most people online following a 61..., putting it level with the US, according to statistics from the China Internet Network Information Centre. However experts say that the number is sure to have risen steeply in the past few weeks putting China in the number one spot. Despite the increase, internet penetration in China remains low given the size ...
greater success in the developed world
30 Mar 2000 | by HARRIET MARSH
volumes One of the advantages of moving into developing countries is that we have far greater ...
Virgin in talks to secure a slice of China's mobile market
07 Dec 2004 | by Daniel Farey-Jones,
HONG KONG – Virgin is planning to launch a mobile phone service in China as a 50-50 joint venture...mobile market has more than 300m users. China Mobile has around two thirds of the market and China Unicom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
