31 May 2012
The big news of the week is the surprise decision by JWT London to withdraw from the £110 million...pitch has gone into research, leaving VCCP and McCann London, awaiting a final decision. Much like Coral ...
30 May 2012
| by Daniel Farey-Jones
for best low budget use of TV (for campaigns under 500,000). UM London won best use of TV innovation ...
and MediaWeek.co.uk.
They were presented at central London venue Sketch earlier this afternoon at an event ...
29 May 2012
| by John Reynolds
Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad..., and we are very happy with the result.
"The Rolling Stones are the definitive London band and we ...
."
The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper.
However, its sponsorship of London 2012 has not been without a hitch.
An Omega digital clock built ...
29 May 2012
| by Maisie McCabe
For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show.
The online programmes will take over E4.com and Heatworld.com while the TV ...
29 May 2012
| by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
29 May 2012
| by Nicola Clark
celebrations and the build-up to the London 2012 Olympics.
Shot in Greenwich, London, at the site ...
that the campaign "celebrates our brand and London through imagery, film, music, weather and our iconic outerwear ...
user generated content.
The brand live streamed its London Fashion Week catwalk to its 25 ...
28 May 2012
BMW 3 Series in the context of the company's sponsorship of London 2012.
28 May 2012
| by Daniel Farey-Jones
It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles.
The airline, one of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ...
28 May 2012
| by Sarah Shearman
London and will run on the channel until mid-July.
Nick Rawlings, commercial and marketing director ...
25 May 2012
UM London and McCann London, newly appointed by the social enterprise and charity Eden Project...A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks.
The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...