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MasterCard extends Priceless campaign with festival sponsorship

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...

HSBC's Chris Clark on a new era for the bank's marketing

A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors ... , Bates Dorland London (1996-97) - Executive vice-president, Bates Dorland New York (1997 ... : South-west London. Hobbies: 'I play chess competitively; I coach children's rugby, which is a big ...

Asda to roll out in-store summer marketing programme

2012 and the London 2012 Olympics, and will provide experiences aimed at capturing the imagination ...

Brand Health Check: French Connection

Earlier this month, the Duchess of Cambridge was spotted rummaging through the sales racks of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ...

Sainsbury's squares up to M&S for summer marketing face-off

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

GB Paralympic football team to miss out on medal because of lack of sponsor

that if the team receives funding from a backer if could "make a medal a realistic possibility" in the London 2012...There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven ... ). But according to Matt Dimbylow, who is representing ParalympicsGB at London 2012 in the seven-a-side cerebal ... . There are less than 100 days to go to the start of the London Paralympics. At the moment, Dimbylow says he ...

Pepsi partners Twitter for long-term music promotion

Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games ...

Helen Edwards: Lies, damn lies and 'dataviz'

. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ... . - David McCandless , the London-based author, data-journalist and information designer, whose work has ...

Glacéau vitaminwater in Olympic ticket Twitter giveaway

Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games....From today, people who follow Glac au vitaminwater on Twitter will have the opportunity to win 15 pairs of tickets, including an overnight stay at a London 5* star hotel. To put their hands up ... _UK handle. Glac au is planning a range of activity over the coming weeks in support of London 2012, which ...

Facebook and Twitter target UK SMEs with adspend giveaways

London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.