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SapientNitro wins McLaren digital business

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Goodyear launches £30m media pitch

The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...

BMW 'Ultimate Track' by Dare

BMW 3 Series in the context of the company's sponsorship of London 2012.

Campaign Viral Chart: Nike interactive ad nets first place

. 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

Taxi app Hailo calls in Surname & Surname for consumer drive

Hailo, the black cab app, has called in agency support to ramp its consumer presence in London..., to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...

Haymarket Network relaunches Jaguar Magazine iPad app

The Jaguar ALIVE issue takes the reader on a drive along Australia's sensational Great Ocean Road in an XKR-S, with one of the world's best surfers. Elsewhere, the app explains why Jaguar builds life-size clay models of all its cars, goes behind the scenes at Matthew Williamson's catwalk show during London ...

Marketing's top five Jubilee initiatives

and will feature an on-pack promotion for one person to win a diamond worth 15,000 from Williams Son of London. ...

Lexus to sponsor City AM awards

recognises those who have helped position The City of London at the centre of the world's financial markets ... together London's best companies and individuals to celebrate success, innovation and progress in UK ...

The AA calls £7 million advertising review

McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...

We'll Call You: Land Rover

do you live? I can give you your local dealer number. Mktg I live in North London. Land ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.