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Asda to roll out in-store summer marketing programme

2012 and the London 2012 Olympics, and will provide experiences aimed at capturing the imagination ...

Brand Health Check: French Connection

Earlier this month, the Duchess of Cambridge was spotted rummaging through the sales racks of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ...

Sainsbury's squares up to M&S for summer marketing face-off

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Burberry boosts digital approach with interactive campaign

celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site ... that the campaign "celebrates our brand and London through imagery, film, music, weather and our iconic outerwear ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Arcadia starts £4m media agency contest

JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

John Lewis partners Kuoni for first 'shop within a shop'

The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...

Anthony Hilton: Tesco loses out in likeability stakes

the worst of faceless corporations. Anthony Hilton, City commentator on London's Evening Standard ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

as a glorified Waitrose delivery service for wealthy West Londoners. - Developing the company ... : Married with four children, living in West London. Hobbies: 'Tennis, yoga, Greenpeace - though I ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor ... outside of the home in London. It is used by 75 per cent of London florists. It is led by chief ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.