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TECHNIQUE: PUBLIC RELATIONS; Untangling the web

The rapid growth of the Internet offers enormous potential if handled carefully. Robert Grey...The rapid growth of the Internet offers enormous potential if handled carefully. Robert Grey reports on the key role that PR expertise can play Despite unresolved problems about access speed and security, use of the Internet continues to grow at an astounding rate. There are now well over 20 ...

Turning Japanese - Japanese brands have had a huge impact on European markets in recent years with consistent innovation and quality

In 1959 the French philosopher Alexander Kojeve said: The interaction of the West and Japan will result not in a vulgarisation of Japan but rather in a Japanisation of the West. More than 40 years on, it s clear his prediction about the Japanese influence on Western culture was absolutely right. Today...

Grey matters

Chris Street and Phil Howells will be leaving Grey Advertising to work on the creative team...Chris Street and Phil Howells will be leaving Grey Advertising to work on the creative team of Grey Integrated. The move follows the appointment of Nick Velody as director of advertising at Grey Integrated. ...

Grey matters

Spotting that first grey hair marks a watershed moment. Suddenly, it hits you that the last time you partied like it was 1999, it probably was. But fear not if you work in a senior ad agency role and are starting to grey at the temples or thin out on top. If you've proved your business nous, in a few years ...

Amadeo lands Grey role

Andy Amadeo takes over from Butler and Smith as the creative director at Grey....Grey London has hired Andy Amadeo as its new creative director, replacing Simon Butler and Geoff Smith, who have both left the agency without jobs to go to. Amadeo, a former creative director at Dare ... 's advertising and digital creative output across all of its clients. Smith and Butler were with Grey London ...

Grey revamps Futures subsidiary

- Grey Brand Futures, the Grey group subsidiary set up to identify consumer trends for advertisers...- Grey Brand Futures, the Grey group subsidiary set up to identify consumer trends for advertisers ... Woodgate, who was previously European marketing director of Lee jeans and a Grey client, and Linda Hodgson ... planning. Grey Brand Futures, which operates separately from the Grey agency, works for a number of its ...

Grey revamps Futures subsidiary

- Grey Brand Futures, the Grey group subsidiary set up to identify consumer trends for advertisers...- Grey Brand Futures, the Grey group subsidiary set up to identify consumer trends for advertisers ... Woodgate, who was previously European marketing director of Lee jeans and a Grey client, and Linda Hodgson ... planning. Grey Brand Futures, which operates separately from the Grey agency, works for a number of its ...

WPP snaps up Grey

Sir Martin Sorrell’s WPP empire has added the Grey Global global giant to its expanding colony...The US-based Grey Global, which has the MediaCom planning and buying agency and Grey London ... in the Grey group such as Procter Gamble, the world’s biggest spender and a client of Grey’s for 40 years, 3 ... of WPP, said: “In addition to broadening our relationship with a number of our leading clients, Grey ...

Grey consolidates SKB business

Grey Worldwide London has bought the healthcare specialist PTK in a move to consolidate the Glaxo...The deal will combine Grey's stable of SKB brands - including Macleans, Aquafresh, Ribena ... as Stafford-Miller in the UK, whose flagship brand is Sensodyne toothpaste. Clive Holland, who heads Grey ... . Where possible, GSK will globalise copy. PTK and its 11 staff will operate as a specialist unit at Grey ...

Grey creates Weather work

Grey is to unveil its debut work for the Weather Channel two months after winning the launch task....Grey is to unveil its debut work for the Weather Channel two months after winning the launch task. The campaign rolls out this Friday with two press executions. The copy on one reads: Our weather doesn t follow the news, it follows the weather. The second ad reads: We can tell you ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.