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INTERNATIONAL: CAPRI wins £1.1m food deficiency job

CAPRI and Grey to pitch for the business with four ad agencies, including Basic Advertising, Ogilvy ...

GLOBAL RANKINGS 2001: LATIN AMERICA - PR's star is rising. While neighbouring nations start to feel the recession in Argentina, agencies willing to expand into the continent are posting impressive gains, finds Diego Dillenberger

agency, which belongs to the Grey Group, partnered with local firm Consultores del Plata and intends ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses...Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses took a trip to Legoland. Amid the rides and games they discussed the serious business of marketing to children at a conference on the subject. One issue was taken particularly gravely: the threat of a pan ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers

on important issues. But there are sure to be grey areas. Where exactly will tobacco promotion ... of anti-smoking pressure group ASH, believe the grey areas to be found in the new regulatory system ...

INTERNATIONAL: AAAA opens doors to independent PR firms

and Rubicam-owned Burson-Marsteller, Grey Advertising-owned GCI Group, WPP-owned Hill and Knowlton ...

Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice

. At the end of 1996 a French office of public affairs Grey subsidiary was set up along side Moreau ...

THIS WEEK’S BIG QUESTION: What are the pros and cons of being owned by an ad agency?

with Grey. They understand PR and have brought GCI a lot of business. On the minus side, clients whose competitors work with Grey are often unwilling to short-list us; when you re part of a big agency ...

STOP PRESS: Feldman takes charge of a GCI Group

of Grey Advertising s world-wide public relations company, the GCI Group, from 14 April, Grey chairman Ed...Ketchum executive vice-president Robert Feldman is to become president and chief executive officer of Grey Advertising s world-wide public relations company, the GCI Group, from 14 April, Grey chairman Ed Meyer announced this week. ...

Klein quits B-M advertising arm

a marketing job with one of B-M s top clients. The former head of Grey s corporate and business-to-business arm Grey Business Worldwide said his departure was due partly to a lack of support. I have ...

NEWS: Globalstar goes global with Grey

Globalstar, the satellite communications company, has hired the Grey group to run a worldwide...Globalstar, the satellite communications company, has hired the Grey group to run a worldwide ... in France, Finmeccanica in Italy and Vodafone in the UK. Grey has been asked to run a full service campaign involving the GCI PR network, its public affairs wing APCO and Grey Advertising. All three ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.