M/SIX eager to be a 'proper big media business'
19 Apr 2012
, the publisher appointed a cluster of WPP-owned agencies - Grey, OgilvyOne and Ogilvy Change, as well as M ...
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Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you come to Starbucks, the grey turns to colour, the baristas smile, say "hi", and know who you are ...
How the Tesco brand lost its value
19 Apr 2012
CREATIVE, GREY Tesco, or "Tescos" as it was known in my house, is one of those brands like BT and Heinz ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...
Twitter ads turn fans onto twisted thriller
13 Apr 2012 | by Nick Batten
Shades of Grey', the erotic thriller by EL James.
VCCP appoints M&C Saatchi's Simon Rich to head planning
12 Apr 2012 | by Jeremy Lee
Rich, a former director of planning at Grey Worldwide, will now head the planning department and take over the lead planner role on the easyJet account. During his time at M C Saatchi, he was the strategy director on its Currys and Royal Bank of Scotland/NatWest accounts. Follows will oversee all ...
Private View: Nils Leonard and Hamish Pringle
12 Apr 2012
Creative Nils Leonard Executive creative director, Grey London "Energy beats talent." I'd love to claim it. But I have a badly photocopied picture of Dave Trott's head (not his best side - sorry, Dave) stuck above my desk with that quote on it that won't let me. He's bang on ...
Keith McMillan - The iconic Campaign shots
12 Apr 2012 | by Bernard Barnett
the greats of the ballet world including Rudolf Nureyev, Sir Robert Helpmann and Dame Beryl Grey, as well ...
Editor's Perspective: Will WPP gamble pay off for News International?
12 Apr 2012 | by Ian Darby, ian.darby@haymarket.com
of the process (The Week, page 9) throws up some points of interest. The move of the ad account to Grey ... recent creative highlights. But credit is due to Grey, which still had to perform and beat some strong ... handed some consolation with their joint venture M/SIX landing the media - Grey pitched alongside MEC ...
Greene King 'crafted for the moment' by Grey London
10 Apr 2012
Grey London has created a TV campaign for Greene King, its first work for the brand since picking
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
