APCO lands European corporate work for 3M
07 Aug 1998 | by JULIETTE GARSIDE
. APCO is the company s first pan-European corporate PR agency. APCO sister company Grey Advertising ...
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FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed
17 Sep 1999 | by ED SHELTON
put a little fun into a brand which is generally seen as rather grey, but strong on concepts like ...
PROFILE: Alan Goldsmith, Shell UK; Shell suits UK accountant
31 May 1996 | by STEVE BEVAN
he would not look out of place at an accountants convention, right down to the grey suit, Goldsmith is, according to Wybrew: a very extrovert, outgoing sort of chap, not in any sense a grey accountant . An English graduate and one-time aspiring actor, Goldsmith also feels the grey ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
