TDK Systems picks Lewis for pan-European remit
01 Jun 2001 | by PETER SIMPSON
and personal digital assistants. The appointment re-unites Lewis with some of the Grey Cell team ...
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ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott
26 Oct 2001 | by CHRIS SCOTT
This week sees Microsoft undertake arguably the biggest product launch of the year, with the introduction of its Windows XP operating system. The company claims the product is an advance on the existing Windows offerings. Visually, it marks a radical departure from the grey functionality of its ...
Hering to build practice groups for GCI Europe
23 Jan 1997 | by SOPHIE BARKER
and CEO of GCI Group in New York and Ed Meyer, chairman of the agency s parent company, Grey Worldwide. ...
NEWS: GCI tempts Evans to head up corporate and consumer PR
26 Jul 1996 | by LEXIE GODDARD
clients as part of the agency s three-year plan to double its size. While the Grey-owned company ... of Grey gives it potential introductions to major household names. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
