24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two ...
2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
of love, life and toppings over their lunch. Fern Britton appeared in a previous campaign.
Grey ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
7=
( )
Ginsters
Grey London/Starcom
33
7=
( )
Weetabix Golden Syrup ...
Grey London/Starcom
24
16
-4
Kellogg's Coco Pops
Leo Burnett/Carat
23 ...
17 May 2012
| by Jeremy Lee
Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million.
However, the brand, which is a joint ...
10 May 2012
| by Loulla-Mae Eleftheriou-Smith
as an untapped opportunity.
'Boomers are not these grey-haired, Werther's Original-eating, genteel people ...
03 May 2012
The TV ad features the Manchester United star Ashley Young training and playing football.
Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport.
A series of sporting profiles also appear in print and long ...
19 Apr 2012
| by Gemma Charles
is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you come to Starbucks, the grey turns to colour, the baristas smile, say "hi", and know who you are ...
10 Apr 2012
Grey London has created a TV campaign for Greene King, its first work for the brand since picking
29 Mar 2012
| by Anne Cassidy
The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch.
BMB s first work for Butterkist, which will promote new flavour variants and products, is expected to run later this year.
The agency will also work across a number ...
20 Mar 2012
| by Matthew Chapman
The 30-second execution, created by Bogle Bartle Hegarty (BBH), will feature the celebrity chef reminiscing about his childhood to push the supermarket's Earl Grey and Mandarin Hot Cross Buns.
The TV ad ...
of hundreds of other applicants. Waitrose's hot cross buns are soaked in Earl Grey tea and contain ...
20 Mar 2012
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.