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Cabinet Office calls in Weber Shandwick to boost UK tourism

The agency has been selected by the Cabinet Office to handle comms for the Government s GREAT campaign, which aims to boost UK tourism and inward investment. Executive director for government comms Jenny Grey said: We ve engaged Weber Shandwick until the end of March to provide international support ...

CityJet calls £4m advertising pitch

The carrier, which is a subsidiary of Air France, is reviewing the account through Creativebrief. Euro RSCG currently handles the business, having been appointed in March 2009 after a shoot-out against Grey London. The majority of the account will be focused in the UK but will include some European ...

Helen Edwards on Branding: Come fly with me

Compare and contrast the seduction techniques of two airlines lavishing big money on advertising right now. In its 90-second TV spot, British Airways comes over as the greying habitue who has travelled to places you can neither spell nor locate on the map. He is Captain Sensible, extending flaps ...

TfL consolidates £5 million ad account into M&C Saatchi

The appointment follows a five-month pitch involving the two incumbents M C Saatchi and WCRS Co as well as Dare, Grey London and Ogilvy Mather. TfL's decision to centralise the business into M C Saatchi cements the pair's long-running relationship; M C Saatchi has worked on the business since 2001 ...

My Media World: Steve Cox

... It would be with someone doing a job like this one, only with a few more languages and fewer grey hairs. ...

EasyJet to appoint Icon to £20m ad account

Icon, which Chime describes as a "social communications" agency, is in final procurement-based talks with easyJet following a final pitch against Grey London. The previous incumbent on the account was Publicis London. The pitch kicked off at the beginning of this year as the brand moved to introduce a ...

Star Alliance rolls out sustainability-themed ads

The TV, print, online and social media ads, by DDB UK, focus on the "Biosphere Connections" sustainability project launched four years by Star Alliance and the United Nations Educational and Scientific Organisation (UNESCO). A five-minute online film looks at the re-introduction of the grey wolf ...

Qatar Airways calls £20m media review

is currently handled by agencies including Grey Worldwide. ...

Everything Everywhere? Not for BA and Iberia

long-list of around 12 targets. It will also own a rather subdued grey logo that will not reference ...

Agencies line up for £20m easyJet brief

The airline has drawn up a shortlist to contest the business that features Dare, Grey, The Red Brick Road, VCCP, and the incumbent Publicis London. A Publicis spokesman said: "We have an existing long-term contract with easyJet and are deciding whether to participate in this particular project ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.