31 May 2012
| by Sarah Shearman
The app by Glue Isobar features Clarence, the brand's polar bear character.
It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes ...
that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye.
Follow ...
30 May 2012
The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
, Nexxus haircare, and Bertolli frozen food.
Deodorant brand Sure recently became the global sponsor ...
25 May 2012
| by Sarah Shearman
Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ...
and then an independent panel.
The parties include prepared food using the 'Great Little Ideas' products and an open ...
celebration.
The activity marks Premier Foods' marketing activity around the brand this year, since ...
15 May 2012
| by John Reynolds
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ...
, including information on food-sourcing, its environmental contribution and charitable activities ...
11 May 2012
| by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ...
at the same time cutting costs and disposing of non-core businesses.
More recently, the food company ...
11 May 2012
| by Matt Chapman
,' he says.
Food retailing of the future
Hobnobbing with Google execs seems appropriate given how ...
of food retailing,' argues Gissing.
His pronouncement is backed by the latest figures from the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011 ...