Search results for Grocery Food

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Think BR: Understanding big data

from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ... , it still has some way to go, but compared to the grocery retailers, it is able to paint a much clearer ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Taming the data deluge

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Data marketers should stick to subjects consumers care about

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...

Tesco must find a new role for Clubcard

Clubcard's relevance, cut-throat competition being only one. With about a third of all grocery volume now ...

Live & Breathe nets Birds Eye DM task

Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

are not appropriate food for anyone who spends their lives flopped in front of a computer screen. But they re fine ...

Agencies line up for Birds Eye account

The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat. The appointed agency will be expected to work across direct marketing, digital ...

DMA agrees new green targets with Defra

of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.