23 May 2012
| by Matt Barnett
from day one it s known a lot more about our shopper habits than the grocery guys.
It knows where ...
, it still has some way to go, but compared to the grocery retailers, it is able to paint a much clearer ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
05 Apr 2012
| by David Benady
product.
Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
30 Mar 2012
| by John V Willshere
rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...
08 Mar 2012
New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing.
At least the New Covent Garden Food Co was able to find out what customers really thought ...
15 Feb 2012
| by Alan Mitchell
Clubcard's relevance, cut-throat competition being only one. With about a third of all grocery volume now ...
26 Jan 2012
| by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
24 Jan 2012
| by Simon S Kershaw
are not appropriate food for anyone who spends their lives flopped in front of a computer screen. But they re fine ...
17 Nov 2011
| by Sara Kimberley
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat.
The appointed agency will be expected to work across direct marketing, digital ...
01 Nov 2011
| by Daniel Farey-Jones
of progress.
The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ...
their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...