The real cost of pitching
30 May 2012 | by Kate Magee
's recent corporate pitch , and long pitch lists such as Honey Monster Foods' eight agency line-up or MGM ...
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Gavin Devine: Ready to take on the big boys
31 May 2012 | by Matt Cartmell
' agency to bolster its environment, food and rural affairs connections. It was there that he met Deshmukh ... 2004 Senior consultant, AS Biss Co 2001 Clerk of the Environment, Food Rural Affairs Committee ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...
Fighting the 'will of the web'
24 May 2012 | by Andrew Escott, Cohn & Wolfe
' are strong. The food and drink sector is a high-profile example of this approach. Over the past few years, a sea change has occurred in the industry thanks to the rise of the slow food movement and concerns about nutrition, food safety and the economy. The relatively level playing field for communicating about ...
Making favourable decisions
24 May 2012 | by Richard Patient, Indigo Public Affairs
food store or industrial plant near someone's home will stir feelings. In the age of the coalition ... . Councillors approved the scheme despite the vehemence of their officers. Another was a large food store ...
Client view: Adopting a new approach
24 May 2012 | by Adam Hill
in the streets and begging for food. 'We've been placing children with families for 100 years,' says Darbari ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...
Healthcare: On the agenda - Stores promote junk food at tills
04 May 2012
report called Checkouts Checked Out by the Children's Food Campaign. About the report The report ... and shaming Asda, Morrisons and Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...
Flack's Week: 27 April
27 Apr 2012
promote its awards recognising food and fashion brands' positive ethical practices. Smurfs ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
