Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...
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Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
of existing prices lowered. Packaging will be largely transparent to show off the food with the remaining ... role as a premium food retailer with a growth in shoppers using Simply Foods as their main grocer ... , excellence and inspiration in products. Given their shopper base and food hall dynamics I am sure M S can ...
Why we're loving ... Sam Bompas and Harry Parr, food architects
10 May 2012
to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...
Healthcare: On the agenda - Stores promote junk food at tills
04 May 2012
report called Checkouts Checked Out by the Children's Food Campaign. About the report The report ... and shaming Asda, Morrisons and Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
We'll Call You - The Co-operative Food
25 Apr 2012
Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms
Nestle buys Pfizer's baby food unit for $11.85bn
23 Apr 2012 | by John Reynolds
Nestle has agreed to buy Pfizer's baby food division for $11.85bn, increasing its hold...will enable us to deepen our engagement with consumers, offering them a wider choice of nutritious food ... to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business. The acquisition is subject to regulatory approval and is expected to be completed by 2013. Pfizer's baby food ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
Food & Drink/Tourism: Fika delivers a square deal for Sweden
19 Apr 2012
W Communications was appointed by Visit Sweden to create a highly targeted campaign that would promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
