11 Aug 2010
| by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads.
The Children's Food Campaign is promoting the new page via Twitter and has already gained ...
".
The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month.
The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
10 Aug 2010
| by Jacob Mathias
recent grocery-share figures....The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ...
on the UK s major grocery retailers, 24 hours a day." Along with the most recent monthly data ...
13 May 2010
| by David Tiltman
shoppers found that grocery and entertainment items are brand-led. Other categories might be more price ...
12 May 2010
| by Suzy Bashford
. Part-way through, an agency employee joined the meeting, saying: 'Oh, how come we've got this food? We ...
11 May 2010
| by Helen Edwards
the plot in the mid-20th century. At its height, the Co-op accounted for 25% of grocery sales, led ...
. It was the original brand extension pioneer, branching out, like Tesco, from grocery retail beginnings. How does that work, both then and now? How can brands be so elastic? Is there something about putting food ...
05 May 2010
| by Joe Thomas
result, pubs have been forced to become more 'food-led' than 'wet-led' within this context, to offer ...
closely and last week revealed a 'lighter' range for pubs, designed to complement food. Whether ...
new audience. Many pubs are becoming increasingly food-led in their approach, but sickly drinks ...
27 Apr 2010
| by John Reynolds
. It is slightly at odds with reality, however - Warburtons is now the second-biggest grocery brand in the country, behind Coca-Cola, according to Nielsen. Sales in 2009 hit 581m, beating rival Premier Foods' brand Hovis ...
, identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ...
27 Apr 2010
| by Gemma Charles
. It is well over a year since the Department for Environment, Food and Rural Affairs (Defra) kicked off a ...
27 Apr 2010
| by Mark Kleinman
passengers' 'reasonable expenses', such as hotel and food bills. - Many airlines have expressed their anger ...
27 Apr 2010
| by David Tiltman
it was bottom of the (agency's) food chain,' he claims. 'It would issue a brief and weeks later it would get ...