Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
. Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...
Tesco 'everyday Value' by The Red Brick Road
16 May 2012
Tesco has launched a new campaign to support its new low-cost brand, as the remaining grocery...The new campaign champions the important role everyday food plays in the daily lives of families across Britain. ...
McDonald's trials McWaiter service
16 May 2012 | by John Reynolds
restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ...
Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
, fashion designer Zandra Rhodes CBE, food writer and chef Gizzi Erskine; and interior designer Kelly Hoppen ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
Billington Cartmell picked for 'integrated' Apprentice ad task
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Apprentice s final eight contestants are traditionally asked to create a TV and press or radio campaign, such as last year's pet food task judged by TBWA. In the previous year former RKCR/Y R chief executive Richard Exon and DLKW Lowe s creative director Tom Hudson and managing partner strategy Rebecca ...
Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate...The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
