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Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Subway out-muscles McDonald's on Facebook

21 May 2012 | by Gemma Charles

of the most popular UK fast food pages.

McDonald's trials McWaiter service

16 May 2012 | by John Reynolds

restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Government warned on reliance on food industry in obesity fight

20 Apr 2012 | by Sara Luker

The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

a food item, he asks the PR entourage listening in whether he is allowed to say this. He ... on the go, while its whole-bean coffee products have been sold in UK grocery channels since 2006. More ... different sights, different smells and different food.' Favourite brand apart from Starbucks Apple ...

L'Oréal hires former BK marketer Power

17 Apr 2012 | by John Reynolds

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

17 Apr 2012 | by Noelle McElhatton

. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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