Campaign Big Awards 2010: Grocery, Soft Drinks & Household winners
28 Oct 2010
View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
Search results for Grocery Food
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Sector insight: Dog and cat food
23 Jun 2010 | by Jain Bainbridge
Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than.... Trends that have emerged in the general grocery market are being replicated in pet food, with the launch ... The obesity epidemic is affecting multiple food markets in one form or another; most are adapting ... overweight, according to the Pet Food Manufacturers Association (PFMA). The shift to dry food has been part ...
Action Against Hunger 'love food, give food' by Dare
27 Jun 2011
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which...Food, Give Food website , Action Against Hunger will provide hosts with a Dinner Party Pack ... Mazzei. A second campaign, Eat Out , appeals to restaurants, pubs and cafes to add the Love Food, Give Food logo to their menus and encourages diners to eat at over 500 participating restaurants, including ...
Bordeaux 'good food would choose Bordeaux' by Isobel
26 Sep 2011
Isobel has created two print executions as part of its "good food would choose Bordeaux" campaign....They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...
Food Standards Agency 'full of it' by MWO
05 Oct 2009
The 3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year. ...
Paper Round (08 July) - Gov proposes food companies pay for health ads
08 Jul 2010 | by Sarah Johnson
The government's new idea of making food companies pay to fund Change4Life's campaign to promote a...The idea was floated by health secretary Andrew Lansley yesterday, as reported yesterday . The Guardian focuses on outraged reaction from health campaigners, who fear food companies will escape legislation if they give cash to the government. Elsewhere, The Sun follows the hunt for Northumberland ...
Paper Round (12 August) - Which clients are advertising in the national press?
12 Aug 2010 | by Sarah Johnson
Supermarkets compete in the pages of today's papers with offers on luxury foods while also pushing
Magimix 'Only the strong survive' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
21 Jul 2009
The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom. Lions, monkeys, crocodiles and parrots are crafted out ... survive as it is clear that the grocery-inspired creatures are set for an untimely end by being whizzed ...
Nutri-balance 'bad dog' by Y&R Santiago
15 Jun 2009
Y&R Santiago has created a print campaign for Nutri-Balance dog food with a dark humorous edge....The shots portray dogs disobeying their owners in the worst possible ways. Text reads: Bad food, bad dog. An image of nutri-balance food in a dog bowl carries the line: All the vitamins, all the flavour. ...
Sector insight: Chicken and burger bars
19 May 2010 | by Jane Bainbridge
Fast-food outlets have performed well during the recession because consumers view their offering...ingredients and that its burgers are 100% beef. In general, fast-food brands have performed well during ... . The fast-food sector, which includes burgers, chicken, pizza, and fish and chips, was worth 8.2bn in 2008 ... have helped fast food, as it continues to be viewed as an 'affordable treat', while the higher ...
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