CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal
15 Mar 1996 | by JEREMY SLATER
between 16 and 34 to the product. Other targets for the campaign included grocery trade buyers ...
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STOP PRESS: Appointment at Golden Vale
14 Sep 2001
FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...
FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses
19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE
to the company s entertainment and holiday range, while Whitbread Leisure Vouchers major on food and drink ... secretary who opened a package sent to a food journalist and was confronted with a tray of glistening ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
