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WASHINGTON: The Grocery Manufacturers of America (GMA), which represents the interests of the food
Invest Northern Ireland (INI) has taken on its first PR agencies to promote the region's food...Kavanagh Communications will target UK and RoI grocery trade titles, farming journals and national ... will promote INI's specialist food division, which launched in September ( PRWeek , 15 September). INI ... companies whose marketing budgets are limited, but which have potential for growth. INI food division ...
Supermarket chains Tesco, Wm Morrison and Safeway claimed three of the top six slots in this month’s chart, as the uncertainty over future control of Safeway continues.
Organic baby-food company Daisy Foods is to emphasise the role weaning can play in the development...A two-month campaign by Phipps PR, for its frozen baby food Fresh Daisy, will aim to capitalise on media interest in obesity issues to gain coverage in mainstream consumer press. It will use ... in early childhood. Grocery trade media will be targeted in a bid to boost distribution of the 18-month ...
gave Chinese food hampers to West Midland radio stations. Competitions also ran in national consumer ... of editorial were secured, including double-page spreads in regional media, a full-page story in The Grocery Trader and a story in food trade bible The Grocer. Wing Yip was also mentioned on six radio stations ...
Centura Foods has appointed Revolver Communications to handle PR for brands including Asian range...Centura – the grocery arm of food giant RHM, one of the largest food companies in the UK and Ireland – drafted in the agency after a four-way pitch for a PR programme understood to have a budget of £400,000. Centura has pledged a major launch every six months for its Sharwood’s range ...
Not-for-profit social enterprise grocery store The People's Supermarket has called in PR support
Nexus Choat PR has picked up the Patak s Indian food business - three months after losing rival...food is the most dynamic sector in grocery, and Patak s is fuelling this growth through its authentic ... Nexus Choat PR has picked up the Patak s Indian food business - three months after losing rival brand Sharwood s to Lexis Public Relations, when it won the Centura Foods account (PR Week, 11 August ...
Marks & Spencer will use Lexis PR to add creative sparkle to food promotion, with a brief...that all M S food is non-GM, that its fish is responsibly sourced, and that coffee and tea are Fairtrade. The agency will also assist the in-house team on seasonal food campaigns. Lexis won a pitch to secure the account (PRWeek, 17 February). It will assume the brief from current food PR incumbent Staniforth ...
Warburtons, the second biggest grocery brand in Britain, has drafted in Cohn & Wolfe as it attempts...of our vision of becoming one of the world's best family food businesses,' France said. Director ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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