20 Oct 2010
| by Matt Williams
Burton's Foods has called a pitch of its advertising account as it looks to consolidate...Wilson as its first ever chief marketing officer. Wilson was previously the director of grocery at Premier Foods. Last week, Adam Eve launched a new 60-second ad for Cadbury Fingers that aimed ...
16 Mar 2012
| by Daniel Farey-Jones
Premier Foods has consolidated eight key brands into JWT London, which picks up four including....
There was no pitch and the company had not previously worked with JWT, according to a Premier Foods spokeswoman. There is a link in that JWT hired Dare's creative partner Jeremy Carr, who had worked on Premier Foods, in June .
Iwan Williams, Premier Foods' new managing director, grocery and bakery, said: "Both 101 ...
10 Jun 2011
| by Sara Kimberley
Quorn Foods, the meat-free grocery brand, has appointed agency start-up Quorum to handle its...Foods business when it was part of Premier Foods in 2009, prior to the agency's merger with Dare ...
, chief executive of Quorn Foods, said: "Now Quorn Foods is an independent business, it allows us ...
Premier Foods sold the Quorn business to Exponent Private Equity and Intermediate Capital Group ...
28 Oct 2010
View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
19 Nov 2010
WINNER
Title: BRUzil
Duration period: May 2010-July 2010
Media agency: PHD North
Media director: Jason Spencer
Account director/media planner: Lorraine Jones
Creative agencies: Leith, Blonde, Burt Greener
Creative directors: Ed Brooke (Leith), Phil Adams (Blonde), Lorna Burt
(Burt Greener)
Account...
10 Jul 2009
| by Hadassah Nymark
LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ...
ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
01 Mar 2011
| by John Reynolds
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom.
Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
13 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
An ad featuring a pantomime cow promoting organic food has been banned after its claim that all
20 May 2011
Quorn Food, the meat-free brand, has appointed Initiative to handle its £5 million media planning
13 May 2009
| by Ian Darby
LONDON - UKTV will complete the rebranding of its channels by renaming UKTV Food as Good Food....Food s unveiling is the result of a licensing deal between UKTV and BBC Worldwide to use the name of the BBC Good Food magazine for the channel. Good Food will launch on 9am on Monday 22 June and will be supported by a website . The channel will launch with the strapline "We have fun with food" and looks ...
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