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LONDON - UKTV is rebranding its UKTV Food channel to Good Food as part of a new licensing deal...The agreement, negotiated between UKTV and BBC Worldwide, the owner of Good Food magazine, permits UKTV to rebrand its channel, associated website, as well as commercial and promotional activity ... with the strapline "We have fun with food", Good Food aims to target upmarket 25 to 44 year-olds searching for food ...
LONDON - UKTV has secured a six-figure deal with Kraft Foods through which its cheese brand...'s Good Food channel daily at 9pm from 12 October. The ad-funded deal was brokered by UKTV head ... brand manager, Philadelphia, Kraft Foods. In addition, the partnership incorporates a competition ... ; four e-newsletters to Good Food subscribers; plus online advertising. Good Food will receive ...
in Europe for food giant McCormick & Company....'s largest producer of herbs, spices, seasonings and flavourings, and new food brand Thai Kitchen ...
strand on UKTV Food, "Food to Share"....also extends online to the UKTV Food website, with specially created content such as recipe ideas, display advertising and sponsorship of the UKTV food monthly e-newsletter. Andy Moore, IDS commercial ...
-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ... . Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...
Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media...The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops. Pedro Martins, director at Total Media, said: "The not-for-profit sector is naturally cautious about how it spends its limited resources and we are only too pleased ...
Good Food launched on 22 June, replacing UKTV Food with the tagline "We have fun with food...Media brand Good Food Owner UKTV What's happened? Channel has rebranded The new look feels a lot fresher than the old channel. This brand name is not new to the consumer - Good Food magazine has been published by BBC Worldwide for several years. Good Food is targeting upmarket 25 to 44 ...
on UKTV Food in a deal worth around £500,000....EBLEX has also been named as channel sponsor for the first two weeks of Good Food, which will replace UKTV Food from 22 June. Produced by Optomen, Market Kitchen is UKTV Food's flagship show reaching ... an expanded online partnership on UKTV Food's website. The online elements will cover sponsorship ...
LONDON - MediaCom has won Northern Foods' £5m media planning and buying business, snatching it from...The WPP agency will now handle media for Northern Foods brands such as Dalepak Foods, Fox's Biscuits and Green Isle Foods. Four undisclosed agencies pitched for the business in total. Equinox has ... Catch in 2006. Northern Foods has more than 10,000 staff in the UK and Ireland and spent more than 3m ...
Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1...BBC Good Food Asia is published by Regent Media of Singapore, and will initially be distributed ... and Taiwan. It is Regent Media's first licensed food magazine in Asia. The magazine has an initial print ... and Lonely Planet Asia under licence from the British Broadcasting Corporation. BBC Good Food Asia is a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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