Guardian move
08 Jun 2004 | by MediaWeek
Do media sales people know what they’re talking about?
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Guardian sites
07 Jan 1999 | by STEVE BELL
The Guardian is launching Guardian Unlimited, a network of web sites which include the hub site...The Guardian is launching Guardian Unlimited, a network of web sites which include the hub site, Guardian Unlimited and the specialist sites, Cricket Unlimited and News Unlimited. To mark the launch, the paper is running a week of themed editorial called Get the Net Week . The site can be found at www.guardianunlimited.co.uk. ...
Media DNA - Guardian Unlimited/The Guardian
14 Dec 2004 | by MediaWeek
The trend for traditional media brands to have an online version lends itself particularly well to print since online and print formats are consumed in similar ways and are perceived, according to media DNA, to be the most similar in type.
IPA Effectiveness Awards 2004: Silver Award - The Guardian
05 Nov 2004
THE GUARDIAN...Campaign: Fresh Client: Guardian Newspapers Ltd Agencies: DDB London, DDB Matrix, Guardian ... , DDB London; Graham Fowles, Guardian Newspapers Ltd; David Bassett, DDB Matrix; Nigel Jones ... Media used: TV, interactive, print, press, outdoor, radio, ambient CASE SUMMARY The Guardian had ...
Guardian promotes Wegg-Prosser to Society Guardian
27 Mar 2003 | by Staff,
LONDON - Guardian Newspapers has appointed Benjamin Wegg-Prosser to the position of publisher...Previously general manager of The Guardian's education site, he takes responsibility for co-ordinating and expanding the group's public service-related commercial activity. Wegg-Prosser, who will report to board ... Guardian Newspapers in 2000. If you have an opinion on this or any other issue raised on Brand Republic ...
Guardian plans US invasion
08 Jul 2003 | by MediaWeek
Guardian plans US invasion...The Guardian is considering an expansion to the US with the launch of a magazine. Reports today suggest that Guardian executives have drawn up a dummy version of a weekly magazine to capitalise ... 's reporting and analysis. The Guardian already has an international edition, sold mainly ...
Guardian relaunches jobs site
23 Mar 2004 | by MediaWeek
Guardian relaunches jobs site...The Guardian claims the new site will give advertisers a better match for applicants than ... directly to them,” claimed Helen Bird, The Guardian’s head of classified. “It eliminates the need ... .” The Guardian again stoked up the broadsheet issue last week, just weeks after ruling out a move to tabloid ...
Guardian recruits Sands
25 May 2000 | by MediaWeek
Guardian recruits Sands...Guardian Newspapers has recruited ONdigital’s marketing chief Marc Sands to inject more life ... operations across all the company’s platforms including The Guardian, The Observer and the Unlimited ... ’ back,” he stressed. “People still talk about The Guardian’s skinhead ads.” The company’s marketing ...
Emap takes Guardian chief
03 Feb 2000 | by MediaWeek
Emap takes Guardian chief...Emap’s Performance Network has poached the Guardian’s Stephen Palmer to become the new division’s first marketing director. Palmer is currently marketing director at Guardian Newspapers and has been ... at The Guardian’s marketing department. Alison Hall was promoted to deputy marketing director from head ...
Media choice: Guardian Monthly
29 Nov 2006 | by Nik Vyas, Group press director, ZenithOptimedia
Guardian Monthly is the latest magazine from the Guardian Media Group....magazine range (Guardian Weekend and G2), as well as the Observer Monthly publications (Food, Music, Sport ... account from one. Locally produced expat magazines are of inferior quality to Guardian Monthly, so there should be demand for this well-crafted title. Publisher: Guardian Media Group. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
