10 Feb 2012
| by Daniel Farey-Jones
.20 Guardian for the first time, six months after it passed The Independent....,180.
The publisher of The Guardian claimed its product should not be compared with the i. A Guardian News Media ...
is down from 51,279 in December, while The Guardian s circulation does not include any bulk copies ...
43,315 bulk copies). The Guardian, which is due to run a campaign at the end of this month, has been ...
10 Feb 2012
| by Staff
In year-on-year comparisons, only the Independent's concise sibling, i, reported a rise in the quality section of the figures. The i overtook The Guardian for the first time with 243,321 copies , although its figure includes 47,145 giveaway bulk copies and there is a wide difference in cover prices ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
off with a social media push.
Follow John Reynolds on Twitter @johnreynolds10
...
10 Feb 2012
| by Daniel Farey-Jones
, lastminute.com, British Airways, Nintendo, Philips, Dulux, Lloyds Bank, Ikea, Costa Coffee and The Guardian ...
10 Feb 2012
| by Alex Brownsell
be used for digital display ads across key websites such as MSN, Yahoo!, the Guardian, Elle, Grazia ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
with to make sure we get them right.
When it comes to the use of social media, part of our marketing ...
10 Feb 2012
| by Sarah Shearman
that there is greater opportunity to integrate search into the wider media mix.
The survey of marketers found that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ...
of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...
10 Feb 2012
| by Nick Batten
In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO.
She has been tasked with developing a new media ...
10 Feb 2012
| by Nick Batten
AdConnection to handle its media planning and buying account....pitched out the media business in November and AdConnection picked up the account following a pitch including the incumbent, All Response Media, as well as Carat and AJA.
Maplin Electronics was l aunched ...
10 Feb 2012
| by David Benady
small brands is 160,000, with 100,000 of media, and another at 225,000. He says big savings can ...
Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ...
a 16-day campaign reaching 13m people with a media spend of 20,000 and a production budget of 10 ...