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- Jon Bunn, director of group media relations at Prudential, is to leave the firm due to a restructuring of its comms team. Bunn's is the only comms position affected and he will remain at the firm for three months. - House of Fraser has announced it is making a 'small number' of redundancies in its ...
The values of the stock market, and with it the PR approach of companies, has become inverted. Normally companies play up the good points and down-play those that disappoint. In recent weeks this has changed. Now companies seek to outdo each other with bad news. Thus Yell was followed by Virgin Media ...
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
Restructuring teams into account handling, media and creative elements could highlight the different skills that PR campaigns require and help us to charge clients accordingly for each service provided. Specialist roles will also bring new talent into the industry and allow new recruits ...
' representations in the Western media with a global PR and advertising campaign...., not the Israel that is distortedly represented by the European media,' he said. 'Those media have an agenda, some (media outlets) even of de-legitimising the Jewish state.' Michelle Cohen, UK PR manager ...
business and a press officer from The Guardian. All are highly impressive in their track records, as well ...
. Now it's a more complicated debate, with the media and a lot more stakeholders involved. PR for food companies isn't just about media coverage anymore.' PRCA chairman and Kaizo CEO Crispin Manners agrees ...
wholly owned subsidiaries are Property Marketing Company and Premium Media. Adventis has 43 staff ...
slugging it out in costume. Ketchum, in its fourth year with Pepsi, was tasked with developing a UK media ... was not likely to be a problem. Ketchum's media strategy therefore had to focus on two main strands: the first was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ...
worth their salt in the media, from record company chairmen, to radio DJs.' But on the flip side, PROs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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