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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

What brands should know about the dark side of Facebook

the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...

HSBC group marketing boss issues Facebook privacy warning

on social media marketing, click here . ...

New business leagues (1 June 2012)

Euro RSCG London joins the creative league at number seven with its Santander win. In media...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

HSBC's Chris Clark on a new era for the bank's marketing

structure and use of social media...is falling in'. Social-media issues Clark claims HSBC has a responsibility to engage in potentially ...

All about ... Newsworks

the agency world. 1Newsworks is funded by six national newspaper groups: Guardian News Media, Independent Print Limited, Mail Newspapers, Mirror Group Newspapers, News International and Telegraph Media ... , smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...

Diary: Dining with the stars

Mingling with stars including Hugh Grant and Gary Lineker was Walker Media's Phil Georgiadis, who submitted a winning bid for one of the most sought-after auction lots of the evening - dinner cooked at his house by the chef Mark Hix, with Blur's bass player Alex James serving the cheese course. Georgiadis ...

Is outdoor trading dated?

it will be. All sorts of interesting things might actually follow. During her recent Media 360 presentation ... , the managing director, sales, at JCDecaux, tends to agree. If you are buying online media, you don't buy a ... , MD, Posterscope "In the context of the contemporary media landscape, expressing the value ...

Shazam sets its sights on revolutionising TV ads

company's servers crashed. David Wilding, the head of planning at its media agency PHD, says they learnt a ... if people were 'Shazaming' an ad in every break," he says. Pepsi's media agency is similarly cautious ... every day. Yet Nigel Walley, the managing director of the digital media consultancy Decipher, questions ...

Tracey Follows: You don't need a cape and mask to have a superpower

brand guru, a digital evangelist, a user-experience expert, an entrepreneur, a media-friendly puppet ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.