31 May 2012
| by Ben Hall
from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
31 May 2012
| by Nicola Clark
the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ...
people today face the additional challenge of the social-media minefield.
For this generation ...
to help stamp out this terrible scourge of social media.
THE UPSHOT
WHAT MARKETERS SHOULD KNOW ...
31 May 2012
| by Alex Brownsell
on social media marketing, click here . ...
31 May 2012
Euro RSCG London joins the creative league at number seven with its Santander win. In media...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors.
The attached tables rank agencies according to how much business they bring in as well as any accounts they lose.
They show the cumulative totals for new-business wins during the year, but a look ...
31 May 2012
| by Alex Brownsell
structure and use of social media...is falling in'.
Social-media issues
Clark claims HSBC has a responsibility to engage in potentially ...
31 May 2012
the agency world.
1Newsworks is funded by six national newspaper groups: Guardian News Media, Independent Print Limited, Mail Newspapers, Mirror Group Newspapers, News International and Telegraph Media ...
, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...
31 May 2012
Mingling with stars including Hugh Grant and Gary Lineker was Walker Media's Phil Georgiadis, who submitted a winning bid for one of the most sought-after auction lots of the evening - dinner cooked at his house by the chef Mark Hix, with Blur's bass player Alex James serving the cheese course. Georgiadis ...
31 May 2012
it will be. All sorts of interesting things might actually follow. During her recent Media 360 presentation ...
, the managing director, sales, at JCDecaux, tends to agree. If you are buying online media, you don't buy a ...
, MD, Posterscope
"In the context of the contemporary media landscape, expressing the value ...
31 May 2012
| by Maisie McCabe
company's servers crashed. David Wilding, the head of planning at its media agency PHD, says they learnt a ...
if people were 'Shazaming' an ad in every break," he says.
Pepsi's media agency is similarly cautious ...
every day. Yet Nigel Walley, the managing director of the digital media consultancy Decipher, questions ...
31 May 2012
brand guru, a digital evangelist, a user-experience expert, an entrepreneur, a media-friendly puppet ...