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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

What brands should know about the dark side of Facebook

the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...

HSBC group marketing boss issues Facebook privacy warning

on social media marketing, click here . ...

My Media Week: Paul La Fontaine

Monday Android phone alarm wakes me in Madrid. I'm there to visit User Care Team. Having had an iPad, iPhone, Kindle and every variant in between, I've finally settled on Android, Mac and Kindle as my primary kit of choice. I use my Mac to open Yammer, the enterprise social media site we use ...

Samsung adds music store to mobile offering

-enabled devices. TJ Kang, senior vice-president of Samsung Electronics' Media Solution Center, said: "With ...

Kleenex rolls out Facebook game for hay fever sufferers

, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare. Kleenex rolled out a similar social media campaign, to provide hay fever sufferers with expert medical advice via ...

Think BR: Google spoiled the fun

.43bn people use social media as part of their everyday life. Everyone reading this has an email address. Just as many will have a Facebook or Twitter account. Whether through social media, or good old ...

LG Mobile launches One Direction competition on Twitter

, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...

Innocent tops the Social Brands 100

brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ... . It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...

Unilever partners with News Corp and Viacom for digital content

by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.