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What brands should know about the dark side of Facebook

the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...

Empire launches iPad edition in U.S.

Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...for advertisers. Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ...

Samsung adds music store to mobile offering

-enabled devices. TJ Kang, senior vice-president of Samsung Electronics' Media Solution Center, said: "With ...

Tria Beauty appoints UM London to £1m media account

media planning and buying account....The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media ... confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...

Twitter in agency hunt to boost consumer appeal

with making the site s content more relevant to consumers by creating media outreach programmes using human ...

Omega unveils Start Me Up Olympic drive

The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

LG Mobile launches One Direction competition on Twitter

, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...

Hill+Knowlton Strategies brings in Nick Edell for digital role

developing client and project specific digital strategy around SEO, social and online media. Richard ...

Consumers and their mobile devices

, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts....and media planners to better reach audiences and gain insight into the role that these devices play ... ever before, and how consumers use these devices to access media is enlightening for marketers and planners. How media is consumed Tablet and smartphone users are the keenest consumers of media ...

Activision poised to bring in The Red Consultancy

The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.