31 May 2012
| by Nicola Clark
the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ...
people today face the additional challenge of the social-media minefield.
For this generation ...
to help stamp out this terrible scourge of social media.
THE UPSHOT
WHAT MARKETERS SHOULD KNOW ...
31 May 2012
| by Nick Batten
Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...for advertisers.
Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ...
30 May 2012
| by Matthew Chapman
-enabled devices.
TJ Kang, senior vice-president of Samsung Electronics' Media Solution Center, said: "With ...
30 May 2012
| by Maisie McCabe
media planning and buying account....The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media ...
confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...
29 May 2012
| by Sara Luker
with making the site s content more relevant to consumers by creating media outreach programmes using human ...
29 May 2012
| by John Reynolds
The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'.
The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...
29 May 2012
| by Matthew Chapman
, LG social media marketing manager, said: "The L-Series is all about accessible style.
"With ...
29 May 2012
| by John Owens
developing client and project specific digital strategy around SEO, social and online media.
Richard ...
28 May 2012
| by John Stoneman and Denise Turner
, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts....and media planners to better reach audiences and gain insight into the role that these devices play ...
ever before, and how consumers use these devices to access media is enlightening for marketers and planners.
How media is consumed
Tablet and smartphone users are the keenest consumers of media ...
25 May 2012
| by Sara Luker
The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR.
Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...