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Tourist numbers to dip before Olympic boost

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...

Tui Travel in comms cuts after business restructure

30 May 2012 | by Hannah Crown

, the division now has a dedicated social media manager. Seyghal has worked at Tui for two-and-a-half years ...

BA harnesses Facebook to help Brits home for Olympics

28 May 2012 | by Daniel Farey-Jones

), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...

Lucre lands consumer PR brief for Parkdean

25 May 2012 | by Hannah Crown

office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week ) Vanessa Clifford ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

Lufthansa introduces Berlin routes

24 May 2012 | by Loulla-Mae Eleftheriou-Smith

, Birmingham, student marketing initiatives across the two universities campuses and social media activity ... approach to the assessment of available media channels, all of which will be essential in attracting ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

so we were looking for an agency which offered both strategic strength and strong media relations ... -Hillard will also collaborate closely with Expedia s existing creative, media planning and social media agencies ... will continue to work with digital agency Steak on its SEO work and We Are Social on its social media strategy ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

everything it had at the final showdown: the best creative talent, the most original media planning ...

Visit Florida in pan-European search for PR support

23 May 2012 | by Hannah Crown

Visit Florida UK, Ireland and continental Europe offices, handling media requests, securing press trips, providing crisis comms and growing its social media presence. Aiming to promote the state to tour ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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