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The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

Guardian News & Media has secured 17 nominations for this year's annual Association of Online...sales team last year, is up for the award again and faces competition from Future, Glam Media, Guardian ... magazine portfolio on Apple Newsstand - Future Guardian iPad Edition - Guardian News Media Four ... Street - Shortlist Media Editorial Team - Business 2012 Farmers Guardian - Briefing Media ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies...and Brin give the occasional high-profile interview (Brin recently with The Guardian, Page to Businessweek ...

Guto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage

over its coverage of the London Mayor, The Guardian has reported today..... When contacted by The Guardian, Harri said: It was my job at City Hall to ensure fair coverage ...

PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense

PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'

", according to former Guardian leader, Tim Brooks.

Lord Mandelson to advise APP after accusations of illegal logging

The Guardian reported last night that the Labour peer has been hired by APP, one of the largest ... election. The consultancy s policy is not to name clients but after enquiries by The Guardian, Mandelson ... requiring timber imported from Indonesia to be sustainably sourced . The Guardian reported that Mandelson ...

Newspapers are better suited to Saturdays

) in April. The Guardian more than doubles its weekday circulation, from 178,000 to 377,000 copies on a ... years, Saturday editions have filled out to now rival the Sunday stalwarts. The Guardian's then managing ... ,319 Financial Times 113,887 88,357 The Guardian 377,268 177,876 i n/a 271 ...

My secret work weapon: Don't try to guess what your audience thinks: just ask

I've done it twice now, once at The Guardian and now at The Tate where it is in excess of 10,000 people. It cuts through a lot of discussion, debate and prejudice. You get the voice of the audience at the Tate, for example, which is frequently under-represented, but incredibly helpful. You can pose ...

Trinity Mirror rolls out call to action online ads

director of Guardian News Media, as chairman. Brooks is currently teaching at London Business School ...

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