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Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
brand-led TV ad for The Guardian in 25 years, has not been created to herald a truly new era ... can all tell, The Guardian will continue to haemorrhage money so long as Rusbridger refuses ...
We were charged with communicating what The Guardian's open journalism methodology is and how ... - platform collaboration and The Guardian's curatorial role in the process, we needed a universal story. We ... departments, then put through Kath Viner, The Guardian's deputy editor. As sound and music play integral ...
The Guardian has launched a brand campaign to showcase its open journalism and multiplatform...The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy ... picture", was first used in the "points of view" Guardian campaign in 1986. ...
Guardian News & Media, the owner of The Guardian and The Observer newspapers, has awarded the task..." work to promote The Guardian and The Observer s coverage of the Fifa World Cup were created by Wieden Kennedy. The pitch follows a recent coverprice increase at The Guardian and the launch this week ... to be working with a pioneering organisation like the Guardian, to give voice to the brand at a time when ...
Guardian News & Media has launched a TV ad as part of a new year campaign for its Guardian
A new boss for NBC, Vodafone's media consolidation, people moves at Arena BLM and bulks and content charging in the newspaper sector are up for discussion with Media Week's Steve Barrett, John Reynolds and Arif Durrani in the Media Week podcast.
The new Screen ad offer, Setanta's woes and a controversial new revenue stream from The Guardian
Entries are being sought for the inaugural The Guardian Newspaper Planning Awards, in association...of the category winners. The winning client will receive 30,000 of space across Guardian News Media properties ... must be submitted by 21 June. For more information, visit www.guardian.co.uk/adinfo/planningawards ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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