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Anne Cassidy is entranced by Bartle Bogle Hegarty's "The Three Little Pigs" for The Guardian:..."This has been the first obvious awards contender out of the UK so far this year. Made by Campaign's Agency of the Year for Campaign's Medium of the Year, it cleverly uses a simple tale to show how The Guardian handles the complexities of modern journalism." The ad was created by Matt Fitch and Mark Lewis ...
We were charged with communicating what The Guardian's open journalism methodology is and how ... - platform collaboration and The Guardian's curatorial role in the process, we needed a universal story. We ... departments, then put through Kath Viner, The Guardian's deputy editor. As sound and music play integral ...
The Guardian has launched a brand campaign to showcase its open journalism and multiplatform...The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy ... picture", was first used in the "points of view" Guardian campaign in 1986. ...
Guardian News & Media (GNM) is considering running a US cinema ad as part of the brand campaign...GNM, the publisher of The Guardian and The Observer newspapers, awarded the task of developing a ... the editorial qualities of The Guardian, such as the stories it has broken, like its scoops on phone hacking. A well-placed source "the idea behind the new brand campaign is because Guardian executives believe ...
Guardian News & Media has launched a TV ad as part of a new year campaign for its Guardian
Guardian News & Media (GNM) is launching a TV ad by Wieden & Kennedy London today (5 January...-on-demand, in-paper, online and outdoor, to promote the Guardian and The Observer 68-page "Get fit for free" guide. The Guardian and Observer supplement includes a 36-page guide to mediation, a 24-page guide ...
American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners...experience. Neo@Ogilvy, American Express s digital media agency, worked closely with Spotify, The Guardian ...
Wieden & Kennedy London has created an integrated advertising campaign to promote The Guardian...includes an animated TV spot which aims to show that the football can be enjoyed anywhere. The Guardian ...
Guardian News & Media has launched an integrated advertising campaign to promote The Guardian...The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... and digital channels which will also run on guardian.co.uk . The spot aims to convey how the world can ... . The voiceover has been provided by Guardian Football Podcast presenter James Richardson. Richard Furness, head ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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