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Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
Guardian News & Media is talking to agencies about a brief involving The Guardian and The Observer...is thought to involve a significant branding project for Guardian News Media. A spokeswoman said: "This ... s marketing team. W K has been the incumbent on The Guardian s advertising business since August 2006 ... , it created the animated "gola mondo" campaign to promote The Guardian and The Observer s coverage ...
Guardian News & Media (GN&M) has become the latest newspaper group to launch a home-delivery scheme...The scheme, called Subscriber Direct, is running across The Guardian and Observer titles ... postcodes within the M25. The Guardian is guaranteed to arrive before 7am between Monday and Saturday ... of the weekday Guardian and one of the group's weekend offerings delivered. GN M test-launched the scheme ...
Callcredit is building a customer database for The Guardian to support the newspaper's new delivery...website. Kai Muxlow, newspaper sales manager at The Guardian, said: "Callcredit has a great deal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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