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Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
In recent years, it has been possible to forget that The Guardian, during the 90s, had just about ... not always met in this digital era, however, and critics suggest that The Guardian has, at times over ... to be looking at new paid-for digital products. Put starkly, Guardian News Media, which lost more than 38 ...
brand-led TV ad for The Guardian in 25 years, has not been created to herald a truly new era ... can all tell, The Guardian will continue to haemorrhage money so long as Rusbridger refuses ...
Anne Cassidy is entranced by Bartle Bogle Hegarty's "The Three Little Pigs" for The Guardian:..."This has been the first obvious awards contender out of the UK so far this year. Made by Campaign's Agency of the Year for Campaign's Medium of the Year, it cleverly uses a simple tale to show how The Guardian handles the complexities of modern journalism." The ad was created by Matt Fitch and Mark Lewis ...
We were charged with communicating what The Guardian's open journalism methodology is and how ... - platform collaboration and The Guardian's curatorial role in the process, we needed a universal story. We ... departments, then put through Kath Viner, The Guardian's deputy editor. As sound and music play integral ...
Guardian Media Group's chief executive wants to extract value from its newspapers' recent editorial...At the end of March, Guardian News Media is inviting the public to an open weekend at its King's Cross office in London. Unlike The Guardian's online content, though, the live experience isn't free ... is hardly the most open and democratic entry point. But The Guardian is determined to push its openness ...
, The Guardian stands out as this year's high achiever....innovation. Ultimately, the prize was awarded to The Guardian for having so effectively led the UK's news ... solutions for its commercial partners. This year saw The Guardian mark its 190th birthday ... to say that The Guardian has transformed British media and has also made politicians, on all sides ...
Guardian News & Media (GNM) is considering running a US cinema ad as part of the brand campaign...GNM, the publisher of The Guardian and The Observer newspapers, awarded the task of developing a ... the editorial qualities of The Guardian, such as the stories it has broken, like its scoops on phone hacking. A well-placed source "the idea behind the new brand campaign is because Guardian executives believe ...
Guardian News & Media, the owner of The Guardian and The Observer newspapers, has awarded the task..." work to promote The Guardian and The Observer s coverage of the Fifa World Cup were created by Wieden Kennedy. The pitch follows a recent coverprice increase at The Guardian and the launch this week ... to be working with a pioneering organisation like the Guardian, to give voice to the brand at a time when ...
Guardian News & Media is talking to agencies about a brief involving The Guardian and The Observer...is thought to involve a significant branding project for Guardian News Media. A spokeswoman said: "This ... s marketing team. W K has been the incumbent on The Guardian s advertising business since August 2006 ... , it created the animated "gola mondo" campaign to promote The Guardian and The Observer s coverage ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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